Mamaearth, the name itself has become a brand and is so popular in India. It is an Indian Personal Care Brand that Offers various ranges of Skin care, Hair care, Cosmetics, Baby care and more. All the products are claimed to be made from Natural and Organic materials and are toxin free.
About Mamaearth Company
Mamaearth was founded by Ghazal Alagh and her Husband Varun Alagh in 2016. It is the First brand in Asia to receive MadeSafe certification, which proves that the products are made with non-toxic constituents that are safe for humans, animals, and the environment. It has become one of the most loved and Best selling products.
Mamaearth is a Direct to Consumer (D2C) Brand. The Company was founded by Ghazal Alagh and her Husband Varun Alagh. It is a Personal Care Brand, offering many Products. The headquarters of Mamaearth is in Gurgaon, Haryana.
| Name | Mamaearth |
| Founding date | September, 2016 |
| Founder | Ghazal Alagh & Varun Alagh |
| Headquarter | Gurgaon, Haryana |
| Parent Company | Honasa Consumers Private Ltd. |
| Products | Skin Care, Baby products, Hair products, Beauty products, Makeup, ETC |
| Ingredients | Onion, amla, Bhringraj, coconut oil, rice bran, castor oil, argan oil, milk protein, tea tree, red onion seed |
| Certification | Asia’s First MadeSafe Certified Brand |
| IPO | 31 October, 2023- 2 November, 2023 |
Mamaearth Founder
Mamaearth was Founded by Ghazal Aalgh and her Husband Varun Alagh in 2016. The Husband Wife duo started the Company in September, 2016. It is the Offspring Comapny of Honasa Consumers Pvt. Ltd. Ghazal is also the Ceo of the brand. Ghazal and Varun have founded 4 more companies – The Derma Co., Ayuga, Aqualogica, BBlunt, Staze 9to9.
Mamaearth: Its Establishment Story
The emergence of it has a Long Story. The idea of mama-earth originated after the founders had their first child in 2014. Their Son, Agastya was diagnosed with Eczema, a chronic Skin Disease. Varun and Ghazal started to look for Skin Friendly and Toxin free products in India for his son, but they failed in their efforts and had a difficult time finding one.
This led them to think about the idea of starting their own Brand. In 2016, the couple launched a small startup that sold a small scale of six baby care products. After good sales of the products, Ghazal decided to expand the business into Big Business and also expand the categories of Products like skin care, Cosmetic and hair care due to high demand for non-toxic products from the Parents. As of 2023, these products account for approximately 80 percent of its total sale.
Mamaearth’s Vision
Its aim to construct a brand which is a Companion to Consumers and most Trusted brand for every Parents. A friend that understands users, their needs, issues and tries their best to provide a solution. It was created with a perspicous vision to Provide Oragnaic, Safe, Natural, Skin-friendly and Efficacious products for everyone.
The founders understood the needs and demands of Consumers and their concerns about Harsh and Harmful Chemicals based Personal care products. Therefore this company pays special attention to using natural ingredients that are gentle, safe and Skin- Friendly for everyone. Each product is carefully formulated to guarantee that it meets high quality and safety grades.
Mamaearth Products Categories
Mamaearth is a Personal Care Brand that provides a broad spectrum of products specially made for Face, Skin, Hair and Babies. Each product is defined with Organic elements and ingredients like Amla, Turmeric, Sandalwood, Aloe vera, Onion, Beetroot, Coconut oil, and Tea tree oil. The brand has made its Products keeping in mind the needs of every consumer according to every Skin type. The Pricing of the Products are also made Pocket Friendly so that anyone can afford it.
Mamaearth Baby Products
Mamaearth was started as a Baby care company therefore it pays more focus on Baby Products and Items. The brand ensures Toxin free and Chemical free items for babies and makes products only from Natural, Organic and Earthy Ingredients. It has various Baby products like Body Massage Oil, Shampoo, Hair Oil, Baby Creme, Body Wash, Soaps, Diapers, and Wipes. The baby Product Ranges from Rs 99 to 900.
Best Selling Baby Products–
- Milky Soft Body Lotion for Babies with Oats, Milk and Calendula – 400ml: Price- Rs. 499
- Milky Soft Head to Toe Wash: Price- Rs. 499
- Milky Soft Face Cream With Murumuru Butter for Babies, 60g: Price- Rs. 199
- Moisturizing Daily Lotion For Babies, 400ml: Price- Rs. 499
Mamaearth Hair Care Products
Mamaearth offers more than 100 products for Hair. Like Hair Oil, Shampoo, Conditioner, Serum and Hair Masks. The products are made from Natural ingredients like Rose Mary,Lemon, Argan, Curry Leaves, Neem, Onion, Fenugreek Seeds and more designed for problems like Hair fall, Dandruffs, Hair growth, Splitends and more. The hair product is one of the highest selling products. the Product ranges from Rs.199 to 1500.
Best Selling Products-
- Onion Hair Oil with Onion Oil & Redensyl for Hair Fall Control – 250 ml: Price- Rs. 599
- Onion Shampoo for Hair Fall Control and Hair Growth with Onion & Plant Keratin – 650 ml: Price- Rs. 845
- Lemon Anti-Dandruff Shampoo with Lemon & Ginger for up to 100% Dandruff & Itch- free Scalp- 250 ml:Price- Rs. 349
Mamaearth Beauty Products
Mamaearth offers Beauty Products that are made using Natural Ingredients and are Skin Friendly. The Beauty Care Products Includes Cosmetics, Creams, Foundations, Serum, Tooner, Night Creams, Anti Aging Creams and more.
Best Selling Products-
- Mamaearth Into the Waves Eau De Parfum For Men – 100 ml: Price- Rs. 899
- Glow Serum Foundation – 30ml | Ivory glow: Price- Rs. 599
- Charcoal Black Long Stay Kajal with Vitamin C & Chamomile for 11-Hour Smudge- free Stay: Price- Rs. 299
Mamaearth face products ( facewash| Face scrub | Cream | Oil )
Mamaearth has various Face and Skin Care Products like Face Wash, Face Serum, Sunscreen, Face Cream, Face Moisturizer, Face Scrub, Face Mask and Facial Kit. All the products are made from Natural, Organic and Skin Friendly Ingredients.
Best Selling Products-
- Ubtan Face Wash with Turmeric & Saffron for Tan Removal – 150 ml: Price- Rs. 399
- Vitamin C Daily Glow Sunscreen With Vitamin C & Turmeric for Sun Protection & Glow – 80 g: Price- Rs. 499
- Vitamin C Face Wash with Vitamin C and Turmeric for Skin Illumination – 100ml: Price- Rs. 269
- Rice Face Wash With Rice Water & Niacinamide for Glass Skin – 150 ml: Price- Rs. 399
Mamearth’s Body Products ( Lotion, Scrub, Sunscreen)
It offers various Body care Products like Body Lotion, Soap, Body Mist, Body Moisturizer, Perfumes and Body Wash. The Body Products are Toxin free, with no chemicals and are Skin Friendly made with Natural ingredients.
Best Selling Products-
- Mamaearth Into the Sunset Eau De Parfum For Women – 100ml: Price- Rs. 899
Mamaearth Makeup Products
Mamaearth has a wide collection of Makeup and Cosmetic Collection. It has a range of Lipsticks, Foundation, Kajal, Eyeliners, Mascara, Compact, Lip Balm and more.
Best Selling Products-
- Charcoal Black Long Stay Kajal with Vitamin C & Chamomile for 11-Hour Smudge-free Stay:Price- Rs. 299
- Moisture Matte Long Stay Lipstick – 2g | Carnation Nude-: Price-Rs. 499
- Glow Serum Foundation – 30ml | Ivory glow: Price-Rs. 599
Ingredient
Its Ready to made products also sells Raw Materials and Products specially made from these ingredients. These raw materials are the Organic and Natural Ingredients from which the products are made up of. It sells varieties of Ingredients like Rosemary, Ubtan, Bhringraj, Reetha, Amla, Shikakai and more.
Best Selling Products-
- Ubtan Face Mask with Saffron and Turmeric for Skin Brightening and Tan Removal – 100g: Price- Rs. 499
- Onion Hair Oil with Onion Oil & Redensyl for Hair Fall Control – 250 ml: Price- Rs. 599
How to Buy Mamaearth Products?
Buying Mamaearth is the easiest thing one can do, Mamaearth products available on its official website, mamaearth.in, and along with this, available on ecommerce platform like amazon, flipkart, Myntra, Meesho, and others platforms.
One can buy the products from the Official Website of the Company that offers Discounts and offers.
Mamaearth’s Shareholders
There are various Shareholders and Big Entrepreneurs who have invested in Mamaearth.
- Varun Alagh: The co-founder and CEO of Mamaearth, Alagh owns 34.30% of the company.
- Ghazal Alagh: The co-founder and CIO of Mamaearth, Alagh owns 3.23% of the company.
- Sequoia Capital: The second-largest shareholder, Sequoia Capital owns 24.01% of the company.
- Stellaris Ventures Partners: Owns a share of 9.45% in the company.
- Sofina: Owns 9.45% share of the company.
- Fireside Ventures: A Prominent investor in Mamaearth.
- Shilpa Shetty Kundra: An early investor who invested in 2019 in Mamaearth. And also appears in Commercial Advertisement for the company.
Mamaearth Net Worth Insights
- As of 2024, Mamaearth’s net worth is estimated to be around $300 million or ₹2,488 crores. The company is valued at approximately ₹10,000 crores, making it a unicorn company.
- Ghazal stepped into business with an initial investment of 90 lakh rupees for Mamaearth, transitioning from earning Rs 1200 per day to building Mamaearth net worth 2024 is Rs 9,800 crore.
- Today, Mamaearth’s net worth is estimated to be $300 million or Rs. 2,488 Crores. The company has a valuation of approximately ₹10,000 Crore.
The Meteoric Rise in Mamaearth’s Valuation
As of 7th November, 2023, the valuation of Mamaearth was Rs 10,425 crore. This valuation was given to the company after doing its initial public offering (IPO), where the issue price was set at Rs 324.
Some other details about Mamaearth’s valuation is Mentioned below:
- Pre-IPO valuation- During early 2022, Mamaearth’s valuation was 102 Crore before the IPO Valuation. This was similar to the valuation it had when it raised funds in January 2022.
- IPO valuation- There was a Discount of about 20-25 % IN THE IPO Valuation from the valuation it was getting during its pre IPO Valuation.
- Investor sentiment- Some investors, like Peak XV Partners and Evolvence, chose out of Mamaearth’s offer-for-sale (OFS) or reduced the number of shares they were willing to sell. This was because they felt that the company’s current valuation was not profitable enough for them to sell the shares immediately.
Mamaearth Awards and Achievememts
- India Business Leader Award 2022
Mamaearth won the Young Turks Startup of the year award at the India Business Leader Award 2022. - The ET Brand Festival 2019
Mamaearth was recognized as one of the best brands in India at the 2nd edition of The ET Brand Festival in 2019.
Achievements-
- Asia’s First MADE SAFE Certified Brand.
Mamaearth Social Media Profiles
Mamaearth has also its Accounts on Social Media. It has more than 1.5 million followers on its Social Media Profiles. It has an Instagram account with the name ‘mamearth.in’ with more than 13 lakhs Followers. It also has Accounts on Facebook and Twitter with the names ‘Mamaearth’ and ‘@mamaearthindia’ with 4.5 lakh and 8612 followers respectively.
| SOCIAL MEDIA | FOLLOWERS / SUBSCRIBERS | LINK |
|---|---|---|
| 1.3 million | https://www.instagram.com/mamaearth.in/?hl=en | |
| 4.5 lakh | https://www.facebook.com/Mamaearthindia/ | |
| 8612 | https://x.com/mamaearthindia? |
Conclusion
Mamaearth is a Personal Care Brand that has become one of the leading and favorite brands in India, with its Fully Organic and Toxin Free Products. It aims to formulate more such Skin Friendly products made with natural ingredients.
