SUGAR Cosmetics is an Indian Cosmetics and Makeup Brand. SUGAR has become one of the top Beauty Companies in India. It has a wide spectrum of Products according to the Skin type and Color. It is a PETA Certified Brand that is cruelty Free and does not involve any Animal Testing or Experiments.
SUGAR History
SUGAR Cosmetics is an Indian cosmetics brand founded in 2012 by Vineeta Singh and Kaushik Mukherjee. The brand started as a subscription box service and then was converted into a direct-to-consumer brand. Vineeta and Kaushik were inspired by the beauty subscription businesses in the US and UK. They noticed a gap in the Indian market for affordable, high-quality cosmetics for Indian women. They wanted to create a brand that was inclusive and empowering for women of all skin tones and types. This led to the formation of SUGAR Cosmetics.
About SUGAR
SUGAR Cosmetics was founded in 2012 by Vineeta Singh and her Husband Kaushik Mukherjee. Vineeta is the Co-founder and Chief Executive Officer of SUGAR Cosmetics. The headquarters of SUGAR is located in MUmbai, Maharashtra. SUGAR was started with the name Fab Bag by its Parent Company Vellete Lifestyle Pvt. Ltd. Vineeta’s participation in the Business Reality Show Shark Tank India not only led to Vineeta’s Recognition but also SUGAR’s.
| Name | SUGAR Cosmetics |
| Former Name | FAb Bag |
| Founding year | 2012 |
| Founder | Vineeta Singh & Kaushik Mukherjee |
| Headquarter | Mumbai, Maharashtra |
| Parent Company | Vellvette Lifestyle Pvt. Ltd. |
| Products | Skin Care, Cosmetics Products, Beauty products, Makeup |
| Certification | PETA Certified Brand |
Categories on SUGAR
SUGAR Cosmetics has basically Seven categories of cosmetics and personal care products that includes: oral care, skin care, sun care, hair care, decorative cosmetics, body care and perfumes.
- Lip- Lipsticks, Lipsticks Sets and Combos, Lip care products
- Eyes- Kohl & Kajal, Mascara, Eyeliner, Eye Shadows, Eyebrows, Eye Value Sets
- Face- Foundation & BB Cream, Compact & Fixers, Blush, Pallets, Concealers & Correctors, Bronzer & Contour, Primer, Highlighter
- Skin- Moisturizer, Sunscreen, serum, masks, cleanser, exploiter, Lip cream, Scrubs.
SUGAR Shareholders
Some Shareholders of SUGAR Cosmetics are:
- Founders: Vineeta Singh and Kaushik Mukherjee, who own 26.78% of the company
- Funds: The largest shareholder, owning 54.05% of the company
- Enterprises: Own 8.02% of the company
- Angels: Own 7.13% of the company
- A91 Partners: An investment fund that owns 20.11% of the company
- India Quotient: Owns about 11% of the company
- RB Investments: Owns more than 10% of the company
- Elevation Capital: An early-stage venture firm that owns 11% of the company
- L Catterton: Led a $50 million Series D round in May 2022
- Anicut Capital: An investor in the company
- Family offices: Of Hero Group’s Pawan Munjal and DCM Shriram’s Ajay Shriram
SUGAR Fundings
- May 2022: Sugar raised $50 million in a round led by L Catterton.
- 2021: Sugar raised $21 million in its Series C funding round led by Elevation Capital.
- December 2024: Sugar raised $4.5 million from existing investors.
SUGAR Investors
Some Investors of SUGAR Cosmetics are:
- Anicut Equity Continuum Fund: An investor in Sugar
- Elevation Capital: An investor in Sugar
- Malabar Investments: An investor in Sugar
- L Catterton: An investor in Sugar
- India Quotient: An institutional investor in Sugar
- Stride Ventures: An investor in Sugar
- A91 Partners: The largest institutional investor in Sugar
- Peyush Bansal: An angel investor in Sugar by famous Entrepreneur Peyush Bansal who ois the Co-founder of popular eyewear company Lenskart.
SUGAR Growth
- After its establishment, under five years, Sugar Cosmetics became the fastest growing cosmetics brand in India.
- The Company has over 2,500 stores located in more than 130 cities.
SUGAR Current Valuation
As of July 2024, the valuation of SUGAR Cosmetics was ₹4,100 crores. The company’s revenue from operations in fiscal year 2024 was over five billion rupees.
SUGAR Net Worth
With its well established Business, it has emerged to be one of the top Cosmetics brands in India. As of 2024, SUGAR Cosmetic Net Worth is Estimated to be around 300 Crore. The company’s main source of Income is Derived from its Business, Collaborations, Endorsements, Promotions, Social Media and more.
SUGAR Awards and Achievements
SUGAR for its immense Contribution and Outstanding Work in the Beauty and Cosmetic World has received many Awards that are listed below:
- Retail Start-Up of the Year: Awarded by Entrepreneur in 2019
- Most Promising Brand of the Year: Awarded by The Economic Times in 2019
- Most Trusted Brand of India: Awarded by CNBC TV18 in 2021
- Most Admired Retailer Award: Awarded by IMAGES in 2021
SUGAR Social Media
- SUGAR also has its accounts on social media. It has more than 3 Million followers on its social media Profiles.
- It has an Instagram account with the name ‘trysugar’ with more than 2.9 Million Followers.
- It also has accounts on Facebook and Twitter with the names ‘SUGAR Cosmetics’ and ‘@trySUGAR’ with 4.9 lakh and 42,700 followers respectively.
- It also has an account on Linkedin with huge connections and Followers with the name ‘SUGAR Cosmetics’ with 3,26,903 followers.
- It also has its own Youtube Channel with the name ‘SUGAR Cosmetics’ with 2.07 Million Subscribers.
| Social media | Followers/Subscribers | Link |
|---|---|---|
| 2.9 Million | https://www.instagram.com/trysugar/?hl=en | |
| 4.9 lakhs | https://www.facebook.com/trySUGAR/ | |
| 42,700 | https://x.com/trysugar?lang=en | |
| 3,26,903 | https://in.linkedin.com/company/sugar-cosmetics | |
| Youtube | 2.07 Million | https://www.youtube.com/sugarcosmetics |
